Marketing Eye

Campaign of the Year

time runs outWhat takes a corporation to take notice?

The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.

 

It’s message is loud and clear. ‘Time, Runs Out’ – and it does. There is going to be a time when it is too late. Large corporates and smaller businesses need to do more and be educated on how much more there is to be done. It isn’t just the obvious – recycling of tins, glass etc or just eWaste. It’s all of it and alot more.

 

Sitting down for 30 minutes with expert Helen Jarman will give everyone a snapshot of what they should be doing enterprise-wide.

 

I applaud people like this that are making a difference! Congratulations!
 
 

Money? Sales decline?

Infoactiv, a multiparty logistics company headquartered in Melbourne has been educating corporates for the past 5 years on Greenscaping their businesses. There are a few that are proactive and have taken the ‘bull by the horns’ so to speak, but there still are quite a few that have held back, waiting to see what others do, or what the Government’s next move may be.

Greenscaping isn’t just about Government legislation although that has to be part of it. It’s about ‘greenscaping’ the entire enterprise to not only realise efficiencies and save money, but to also save the environment.

So many companies talk the talk but don’t walk the walk.

Infoactiv’s Managing Director, Helen Jarman’s passion for bringing businesses and environmental issues together and developing plans within organisation’s that encapsulate an end-to-end greenscaping strategy across the entire supply chain in an organisation, will ultimately lead to a mind-shift in the CEO’s of today.

“The truth of the matter is there won’t be anything left for our grandchildren if we don’t make radical changes in our businesses. It’s not just about recycling paper or plastic containers. Greenscaping is so much more than that and touches so many areas previously ignored in a businesses lifecycle.”

“Getting CEO’s to champion greenscaping unfortunately tends to be a business decision led by either government legislation or cost-savings.”

“Yes, cost-savings are a real benefit of Greenscaping, but the fundamental decision making process needs to be more human.”

“Al Gore has done a lot for the educating on Climate Change but without me personally knocking on every big corporate’s door and telling them what more they can be doing more – change may not occur at a pace required to save the environment for our future generations.”

“There is a lot of work to be done and it’s going to be challenging. Businesses need to take greater ownership of what they are doing and the impact they have,” said Ms Jarman.

Infoactiv’s release of ‘Time, runs out’ will provoke a greater thinking of the consequences of not greenscaping amongst our current generation. We will be that old lady in the local park surrounded by waste pictured in the campaign if we don’t take action now. What sort of price can corporations place on the events that lead to this?



comment ( 1 )
  • get more information
    get more information
    21 Feb 2014

    Hey very nice site!! Man .. Excellent .. Amazing .. I'll bookmark your site and take the feeds also

    Reply

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