Marketing Eye

Tuesday, 11 August 2020 09:35

Yusen Logistics - Logistics

Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

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Published in Shipping and Logistics
Thursday, 30 August 2018 03:27

Remington Medical - Health | Medical Device

Founded by Fred L. Aycock in 1992, Remington Medical offers contract manufacturing and high-quality medical tools to improve medical device efficiency. The maintenance, time, and money put into cleaning and sterilizing medical devices lead us to develop some of the first disposable cables, some still in use today.

Remington Medical designs, manufactures, and distributes all their devices from three facilities to save money and pass the savings onto their customers. Remington Medical partnered with Marketing Eye to provide experienced consulting and a concise marketing direction moving forward. Marketing Eye produced a 12-month marketing strategy for Remington Medical, which outlined key branding, lead generation, and content creation activities. 

Over the course of the 12-month partnership, Remington Medical saw client growth more than double. As revenue grew for Remington Medical, they were able to house their marketing internally.

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Thursday, 06 March 2014 00:00

When you're outside the office clique

Landed in Atlanta, and within minutes and I am getting the run-down on what's going on in the office. Clients are happy, new brands are being launched, marketing campaigns executed, clients acquired in January have been on-boarded, moved to a new office within our building because of our continued fast growth and a new employee has started.

It's no secret that our Atlanta team is the highest performing marketing team I have ever worked with. As a team, they are game-changers. They see things that other's don't and communicate creatively and insightfully our clients brands in a way that resonates with their target market.

Winning is part of the culture. Each member doesn't know how to lose. They push each other to perform at a level that blows my mind and are forward thinkers. I never have to ask if something has been done - because it was finished yesterday.

Published in Culture

Carbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance.

Published in Management
Monday, 13 July 2009 21:24

Campaign of the Year

What takes a corporation to take notice?

The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.
Published in Management

It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?

Published in Management
Friday, 10 April 2009 20:32

WHEN A TRADE SHOW IS A WASTE OF MONEY

Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow.

It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.