Last night I had dinner with owner and head designer of Kookai in Australia along with a group of people that were equally as inspiring at one of Melbourne’s hottest restaurants in Prahran, Fog.

As we all chatted away talking about what each person at the table does, he began to talk about this new bra that Kookai has developed that will revolutionarise the entire bra industry in Australia. Maybe I am exaggerating here but I felt how passionate this designer and entrepreneur is about his new product that has just been released to the market – and I walked out a ‘believer’.

“There is no better bra. It fits perfectly and makes women’s breast look fantastic”.

I’m sold – well kind of. Kookai is a fashion label who do quite a few things very well. One of them is casual, sexy clothing, another is singlet tops in all colours, perfect for any outfit.

Bras – when I think Bra’s I think la Perla, Elle McPherson, Victoria Secret, Berlei and Bonds – not Kookai. Sometimes companies can transition into other areas successfully but more often then not, they can’t.

I am definately going to try the Kookai Bra, but am interested in your thoughts on how well this company will be able to transition into ‘intimates’.

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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