Marketing Eye

Tag: retailers

Monday, 03 November 2014 00:00

5 reasons retailers should adopt remarketing

retailers
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.


I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.

Published in Marketing
Wednesday, 25 May 2011 21:02

Retail is dying

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.
Saturday, 22 May 2010 00:37

It’s sale time!

On a beautiful autumn Saturday in Melbourne there are so many things to do. Walk along the beach, head to the country, shopping, museums, art galleries… you name it, there is always something to do.