Tag: NFT
CMO’s must have a strategy for the metaverse - here's why
The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be a powerful way for your company to market itself, and it is extremely critical to have a strategy for the metaverse, and here’s why.
How NFT Will Impact Marketing
NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the past 12 months, the NFT scene has evolved rapidly and doesn’t look to be stopping.
The advent of NFTs opens intriguing new opportunities for brand marketers in the areas of digital products, digital media distribution, and access management. Here are some of the ways that NFTs will impact marketing, and how you can market your NFTs.