Tag: marketing - Page 79

Who would have thought, that one social media medium would take precedent over another just because of usability, ease of functionality and a more aligned target audience joined by the fact that it is achieving better results for our clients.

This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.

Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.

Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now.

The truth is only they know, however I have a good gauge having spoken with more than 100 small to medium sized businesses in the last month.

Many businesses are turning back the clock and placing a greater emphasis on traditional word-of-mouth marketing and the latest social networks to grow their market share.

Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.

I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in.

Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow.

It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.

Everyone has been a victim of last minute marketing madness at least a couple of times in their lives.