Tag: marketing - Page 74

Small business owners are at this time of year under enormous pressure. With all the finance regulations with their strict deadlines and superannuation – it all can be a bit daunting. For many of my friends who own small businesses, they head off after end of financial year to refresh their batteries and get some much needed rest and relaxation.

Every small businesses have customers and one thing we all know, is that if we don’t provide the service they expect, they will go elsewhere.

Marketing Eye works with supply chain solutions company, Northern Stevedoring Services and has handled all marketing activities for the company since the current General Manager took over about 3 years ago.

Ever wondered how some people get a story in the paper, whilst others do not even though they may be more successful, make more money, have more prestigious clients and have a better name? Public relations is just what is says. It is free publicity about you and/or your company. Some call it simply ‘human relations’.

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.

Today, this stylish young woman walked into my office, boldly introduced herself as Marketing Eye’s new intern and proceeded to tell me how enthusiastic she is about working with my firm.

Corona has always been ahead of the game when it comes to marketing. With years of memorable advertising campaigns that have ignited people around the globe to guzzle Corona Beers by the truckload, Corona has yet again successfully won the marketing kudos for their latest campaign.

As entrepreneurs, we all say it, but do we actually do it?

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-

1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
2. We focus on small business growth – end of story
3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

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