Succeeding in a down market
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.
Marketing Eye has had the pleasure of working with Northern Stevedoring Services (NSS), a company headquartered in Townsville, Queensland, and with operations in Townsville, Cairns, Mackay and Gladstone for the past year.
I had the pleasure of working with the team in Townsville a couple of weeks ago and it opened my eyes to a company that is thriving in the current economic climate, going from strength to strength, without so much as a hiccup.
It is led by a dynamic general manager who focuses on ensuring that his staff have a work environment that they enjoy, that management listen to the needs or suggestions of its team and that they are communicated with on even the most confidential business decisions.
Employees don’t need to second guess or walk around unsure of what the current environment may bring their way.
At the same time, customers are regularly communicated with and kept abreast of how the economy is affecting the business, its growth plans, projects and people.
They market themselves in a professional way and are streets ahead of their competitors when it comes to brand loyalty and respect.
NSS is growing at a sustainable rate and is continually improving its service delivery and ability to cater for the dynamic supply chain requirements of its clients.
Marketing is strategic, ongoing and improved upon continually with NSS using the internet, digital marketing, multimedia presentations, brochures, newsletters, advertising and public relations to get their brand known.
Check them out www.northernstevedoring.com.au