Marketing Eye

Tag: Key Messaging

Wednesday, 27 February 2019 12:59

The Millennial Connection...What's Your Story?

Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed, and this is going to change your brand one way or the other.

Published in Culture
Friday, 22 February 2019 14:40

Why Simple In Marketing Is Gold

It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, 

Published in Marketing
Monday, 27 June 2016 14:59

Here Is Why Your Brand Is Amazing

We hear this all the time from clients:


“My product and/or service is amazing!
It has so many capabilities and endless possibilities- it can do this and it can do that…
We need to do this and we need to do that right now!”


While the end product is in fact amazing, these entrepreneurs are so head deep into their product that it consumes them. It consumes them so much to which they have lost sight of their initial goal. Establishing their brand. Yes, it’s great that your product does so many things and will be able to do much more in the future, but ask yourself “Is my brand well known right now?” if you answered no then take a step back and focus on pushing out current content that tells your brand story. Once your product has traction then you can start releasing and pushing out new content.
Published in Marketing