Marketing Eye

Displaying items by tag: data

Wednesday, 11 September 2019 14:49

How B2B Marketing Has Changed

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their processes.

Published in Marketing

Last Saturday marked the first anniversary of the European Union's implementation of the General Data Protection Regulation (GDPR). The primary purpose of the law was to ensure the safety of private information belonging to citizens of the European Union. Punishments have been given to some Businesses since the installation of the law, like the one for Google sizing up to a $57 million penalty. It seems like it has been pretty effective, and for the most, I believe it has. Aside from receiving a plethora of "we have updated our privacy policy" notification, measures have been taken to ensure the safety of privacy for the people of Europe. Companies that are in the EU and also those who deal with Citizens of those countries have been forced to obtain user consent before gathering data from cookies.

Published in Marketing

In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It started with the Amazon Alexa. The original intention and purpose of these products are to assist in the lives of the user with the abilities to make to do list, play music, and a multitude of other features, all by the sound of your voice. While this is a beautiful addition to our lives, it is even better to see just how close to advancements to the integration of artificial intelligence into the marketing industry.

Published in Marketing
Just like technology has grown and changed over time, so has customer service.
Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing.

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
Published in Website Development