Marketing Eye

GDPR Anniversary: How Has Privacy Changed in a Year

Last Saturday marked the first anniversary of the European Union's implementation of the General Data Protection Regulation (GDPR). The primary purpose of the law was to ensure the safety of private information belonging to citizens of the European Union. Punishments have been given to some Businesses since the installation of the law, like the one for Google sizing up to a $57 million penalty. It seems like it has been pretty effective, and for the most, I believe it has. Aside from receiving a plethora of "we have updated our privacy policy" notification, measures have been taken to ensure the safety of privacy for the people of Europe. Companies that are in the EU and also those who deal with Citizens of those countries have been forced to obtain user consent before gathering data from cookies.

 

This whole situation all began with the misuse of private information of non-consenting individuals. Before the regulations, someone's digital footsteps was described as one of the most valuable resources a company could have. Data mines were storing and selling this information to other businesses, and the users had no idea about it.

Marketers were a significant part of this whole situation. The collection of private information could give insights into who buys what product or service and how else those people spend their time on the internet. While the argument could be made for the sole purpose of marketing; the action of harvesting one's data could help connect them to goods that match their need and wants more accessible. The benefits do not outweigh the harm.

These changes have affected marketing and digital marketing in particular for the better, in my opinion. There has been and will continue to be issues with laws and regulations trying to keep up with with the ever-changing world of technology, so it is good to see that there has been some ground gained by the judicial department in efforts to combat invasions of personal privacy. As a marketer,  we live in a world where every day we are facing situations that are entirely nuance, and now there is a standard amongst the community to maintain social and ethical responsibility in every facet of our practice.



Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.