Tag: confidence
Tuesday, 02 June 2015 19:22
Behind the business of being a Kardashian?
The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another more positive way at looking at this phenomenon, and that is to examine how the Kardashians became so popular on the first place.
In April this year, China’s Tencent bought a 14.6 percent stake in Glu Mobile for $126 million. The purchase has been put down to the Kardashian effect after the mobile game publisher struck gold last year with Kim Kardashian: Hollywood, a game that has the endorsement of reality TV celebrity Kim Kardashian.
In April this year, China’s Tencent bought a 14.6 percent stake in Glu Mobile for $126 million. The purchase has been put down to the Kardashian effect after the mobile game publisher struck gold last year with Kim Kardashian: Hollywood, a game that has the endorsement of reality TV celebrity Kim Kardashian.
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Marketing