The dreaded "Unfollow" on Twitter - is it you?
I genuinely thought someone had hacked my account but couldn't understand why. Who would waste that much time deleting followers.
But the culprit was someone I did not suspect. Someone I had a lot of trust in. It was...
Twitter. Yep, it was their fault. Twitter is great for business. I have continually reached out through retweeting my blogs, opinions and stories of interest, to companies that have become clients. Journalists have called me and asked for stories from all over the world and new innovations have been direct messaged to me that have catapulted my company to new heights that I would not necessarily have come across.
All because of Twitter.
But like all of us, Twitter isn't perfect. It has good days and bad days. It gets bugs. Then shares it around, Like the "unfollow" bug. They haven't fixed it yet, but have verified that if your account suddenly has a dramatically "unfollow" trend going on, make sure you contact them, as this could be the result of one of the bugs they haven't seemed to be able to fix.
For a small business owner like myself, this is disappointing. I convince my small business clients to go on Twitter, sprouting how good it is for business and for communicating on so many levels. It's the more serious social media platform in comparison to Facebook, Myspace or at times YouTube.
When a close friend or a client "unfollows" you, it immediately sends you into a spin. Why? What did I do wrong? Is there something wrong with the relationship? Are they not interested in what I have to say? Have I offended them? Do I need to reconsider my views?
While Twitter is certainly looking at the bug in the system, I am missing out on valuable updates from people I have learned to enjoy listening to. I read my Twitter account updates more than any other social media platform. Maybe not daily, but certainly a couple of times a week.
I share information that I believe my Twitter followers may be interested in. Content that I believe worthy. I engage in deeper conversations with people I have never met but have interesting point of views or a business that is so innovative that it capitivates my attention. I read blogs that have been retweeted from people all over the world and on occasion I even take a look at YouTube videos that have been tweeted that have a headline that draws my attention.
Through Twitter, I broaden my social connections and business connections for that matter. People email me all the time and say that they have been following me on Twitter for sometime and are a 'fan'. I am always quitely chuffed with this one, afterall, I am a mere marketer who spends hours at my desk coming up with the next great marketing campaign for small businesses who don't know what to do with their marketing spend.
Hope Twitter fixes the problem, otherwise, it may end up losing a few peeps.