The micro-blogging platform, Twitter, bombards users daily with the odd 500 million tweets and provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between.

These days it seems that Twitter functions as little more than a platform to cyberbully celebrities.

For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement.

You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.

Twitter is one of the world's biggest platforms for social media; with its 330 million active users monthly. The best part about twitter is that you can reach an incredible number of followers, and you can also do it without spending a dime. I am sure that we all are aware of a tweet of some short that just blew up and completely changed that person's life forever. An example of the sheer power and wonder of Twitter is how a company has found itself in a multi-million-dollar deal with just one single tweet. This one tweet from Marketing Eye’s account was able to reach 1.7 million users on Twitter. While it is nice to go viral, it is even better if a business can benefit from it; which it did.

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.

A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The politically inspired television show is one of the best I have seen, with a substantial cross-section of panellists, all with a point of view that resonates with the audience.

Should you take up a new opportunity or not?

The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.

As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.

One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.

I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from junior through to social media curator - we have forged an organic growth rate of 80,000 plus followers.

Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job. 

Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:

Content = Leads = $$ = Recommendations = $$$$

Seems simple enough, right?

Then how are so many businesses getting it wrong?