Overarching view of your marketing - is it business critical?
My view yesterday was pretty fantastic if you ask me. I was sitting on the couch overlooking one of Australia's most breathtaking views of Palm Beach pondering Marketing Eye's 2012 overarching marketing strategy.
Others might think that if you were sitting looking at the view (as in the picture) you might not be thinking about marketing, and more about how stunningly beautiful the view is, but when you are a small business owner and your business is 'your life', it makes perfect sense to take the opportunity to not only absorb your surroundings, but also, think clearly about your small business.
We are about to hit February - already! Time is flying and there is no time like the present to make sure your small business is in order. The cricket is mid-way. The tennis is over. Australia Day has been and gone. Everyone is back in the office. Now, there are no excuses to not have your small business marketing program in order.
If you have not already done it - have a 'think tank' or 'marketing workshop' with your team and key stakeholders. Speak to your suppliers and ask them how they would improve your business in today's everchanging market.
Put a marketing strategy in place and get buy-in from your entire team. Video yourself talking about the company vision for everyone to see. Set up an intranet that has 'everything that is marketing' on it from what your brand stands for, your company culture, 2012 marketing activities, press releases and media stories and lead generation campaigns. Be more transparent and engage all your team on a level that they have not experienced before.
Change your view and I am sure your team and clients will change theirs too! It's business critical to your success in 2012.
Mellissah Smith, Atlanta