How to inspire your team
Today, I planned to have a 15 minute meeting with our marketing interns on social media. It turned into an hour-long meeting talking about the value of each and every task they undertake through to the vision of Marketing Eye in the US and in other international markets.
I talked about why they develop a media list and what that means to the entire 'market to media' equation and to our valued clients. How by increasing a clients Twitter Account with the right followers means that they become a key influencer and ultimately attract new clients to their businesses.
Then somehow, we got onto Marketing Eye. I talked them through my dream. The experience I am aiming for clients to have when they walk in our door after we develop the concept further in the US market. I described every movement, every visual aspect and every experience from start to finish that a client would have if they worked with Marketing Eye Atlanta. I then proceeded to talk about the experiences our employees will have. A day off to roam the Streets of Atlanta each month and explore in shopping malls, parks, museums, libraries - basically anywhere that will inspire them, give them ideas on how to better market their clients and create a zone that makes them more aware of what is going on in the world of marketing then what they can learn sitting behind a desk and looking at a computer. There is something about fresh air and living an experience that far supercedes anything you can view on the Internet.
I talked about how their training program will work and what that experience will actually feel like.
Then I shared how my vision is for them to one day run a Marketing Eye office somewhere in the world. Sophie who has been with us for some time is French. I shared with her how I imagine her running Marketing Eye in France and even though she is just 20 years old, how she would be fantastic at that job. I can see it now. Her working with another previous Marketing intern, Francois, building the Marketing Eye dream in France and helping small businesses in the Country grow. I believe in her. This young lady has grown a Twitter account by 1000% in a few weeks. When given a task, she is extraordinary. She has talent that will only grow as she is exposed to more.
I could tell that when I was sharing the story, they all became excited. Here's what they shared with me afterwards:
"I feel inspired and it was eye-opening. In some ways I was also surprised by a concept that was small can become so big. I was always excited by how each of us can be entrepreneurs ourselves one day through Marketing Eye."
"I feel that your explanation was passionate and I had butterflies in my stomach. I started dreaming and am excited and quite ambitious as it makes me believe in myself and that I can actually do this too."
"Sounds exciting and inspiring. When you were describing it, I felt like I was there. I could see the clear walls, the long reception, the boardroom, the glass - it really came to life by you describing it. I want for you to make that dream come true. It also inspired me to make me want to go out there and achieve my dreams."
I'm pumped. Here I have the 3 youngest people in our office, all in their early 20's, believing in the Marketing Eye dream.
Sophie shared one quote with me that is quite apt: "If opportunity doesn't knock, build a door." Milton Berle.
What a great day in the office!