Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.

 What is your favourite part of being an entrepreneur?

The ability to freely create, in a space with no predefined structures or barriers that usually inhibits an individual’s ability to express themselves fully.

 What are of your business are you most interested in?

The GreenScaping work that we do is the most interesting for me at the moment. To develop a business around environmental sustainability, to contribute to the community via commercial endeavours that have real results for the health of our planet as well as supporting families, is a fortunate position to be in and one that is personally rewarding.

 What do you love about your brand?

It stands as an ethical leader, strong, independent, trustworthy and innovative, in a very very tough market

 What is your signature business style?

Collaboration, involvement and engagement, all levels, internal and external

 What is your favourite brand outside your own?

Apple of course, it’s a brand you want to be part of, it’s a community in its own right

 You lead a busy life – how do you maintain your mind/body balance?

I don’t put myself at the bottom of the list. I did once, but now I monitor the level of ‘health, lifestyle and wellbeing’ in my weekly schedule. It marked ‘green’ in my diary and I need to see a lot of green when I open my calendar.

 What is your guilty pleasure?

Dinner with friends and a good red and designer fashion, all in moderation

 What is your top holiday destination?

Europe – skiing. Always. Don’t always get there though!

 Your business in a nutshell?

Saving customers time, hassle, complexity and cost, which in supply chain, is like gold!

 If you weren’t an entrepreneur, what would you be doing?

Being a high maintenance, demanding employee with more talent than I’m given credit for. Ok, seriously, probably managing major national and international events and shows. We in fact do a bit of this when we run eWaste events, so it’s an element of the business anyway.


Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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