What your business card SHOULD look like
Business to business marketers are still falling short of connecting with their clients and prospects at every opportunity and it seems completely ridiculous that they still don't have links to LinkedIn, Twitter, Blogs and Facebook, displayed on their business cards for everyone to see and connect with.
As an international business, Marketing Eye even has Skype addresses on our business cards. It really is a no-brainer.
"We don't want to over-clutter our business card," I have been told by one small business owner.
"Really?" is the only reply I am muster up when someone says this.
"Then delete your address. Who cares where you are located these days. People are more interested in how they can contact and connect with you, not where your office may be or your postal address. Leave that for your website."