Marketing Eye

Displaying items by tag: consumer

Monday, 22 October 2018 15:55

Agricultural Marketing and Why We Need it

The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing comes into play.

Published in Marketing
Wednesday, 30 May 2018 12:18

Ditch the What, Find the Why

So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?


Published in Marketing