Marketing Eye

Displaying items by tag: consumer

Last Saturday marked the first anniversary of the European Union's implementation of the General Data Protection Regulation (GDPR). The primary purpose of the law was to ensure the safety of private information belonging to citizens of the European Union. Punishments have been given to some Businesses since the installation of the law, like the one for Google sizing up to a $57 million penalty. It seems like it has been pretty effective, and for the most, I believe it has. Aside from receiving a plethora of "we have updated our privacy policy" notification, measures have been taken to ensure the safety of privacy for the people of Europe. Companies that are in the EU and also those who deal with Citizens of those countries have been forced to obtain user consent before gathering data from cookies.

Published in Marketing

In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those attempts do not work anymore. Consumers today are heavily drawn to things with extreme value, to build a relationship that goes deeper than the surface level can carry a relationship with your customer a long way. Brands are starting to put far more emphasis on developing brand loyalty and creating lifetime customers. One of the ways that they are going about this is experiential marketing.

Published in Marketing
Monday, 22 October 2018 15:55

Agricultural Marketing and Why We Need it

The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing comes into play.

Published in Marketing
Wednesday, 30 May 2018 12:18

Ditch the What, Find the Why

So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?


Published in Marketing