Marketing Eye

Tag: voice

Monday, 20 June 2016 08:47

#MinoritiesMatter in Marketing

Have you ever picked up a magazine and counted the amount of faces in it that looked like yours? Have you ever walked by a store, peering in the windows to try and find a model larger than a size 6? Or maybe you’ve leafed through a catalog trying to find people that at least seem like you?
Published in Culture
Tuesday, 03 February 2015 00:00

What's that sound? It's the sound of success!

When I play guitar player, I am the first to admit an average sound comes out. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and gently press the keys until music miraculously fills the air. With the guitar on the other hand, I can play with sheet music in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in Marketing