When you hear the word ecosystem, what’s the first thing that comes to mind? Probably a frozen tundra or even a rainforest, which wouldn’t be surprising! Ecosystems work in a very specific way, wherein the biotic and abiotic components of any particular ecosystem work together to survive. Product ecosystems are not so different! A company creates a product ecosystem when they have several products that coexist to benefit the customer. Apple and Adobe are excellent examples of companies that have created thriving product ecosystems. But how is a successful product ecosystem built? Below, we have a few pointers for any companies that are attempting to establish their product ecosystem.
Today more so than ever, it has gotten increasingly harder to make a dent in a market if you weren't the first one there or had the most money. With accessibility to the public amplified to unimaginable proportions, companies are having to do a lot more the get marginal results. This difficult predicament that these companies are faced with is forcing them to find different avenues and tactics to stand out amongst the crowd, to be a light in a sea of darkness.
I have a particularly harsh view of the ‘earn a million-dollars-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the PD space I am inclined to listen to them.
Marketing plans do not have to be intricate to be effective, nor do they to be supported by exorbitant budgets. We keep it simple and achieve results.
The world wide web is such a wonderful thing.
Every day I spend more and more time searching, writing, commenting and reading information on the web. It’s part of my every day life almost like drinking water.