Tag: transmedia
Monday, 06 April 2015 00:00
Why brand growth requires a smart transmedia approach
I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to do so. I like to listen so I can come back to my desk and write stories about what I have heard.
That is not to say that I don’t do public speaking - I am quite reasonable when on topic - but I am a different kind of storyteller: more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. The Fault in our Stars author John Green says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
That is not to say that I don’t do public speaking - I am quite reasonable when on topic - but I am a different kind of storyteller: more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. The Fault in our Stars author John Green says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."
Published in
Marketing