Tag: product or service
Monday, 17 June 2013 14:02
How to put your product in the hands of consumers
Today I met with a woman who had worked in experiential marketing and it occured to me that so many experiential marketing companies are out of date with new marketing techniques. Only 18 months ago, I remember speaking to a local experiential marketing company and showing them how to incorporate social media into the mix. Really? Had they been sleeping under a rock?
Fortunately for them, they were not alone, but I have noticed they have been using that free advice and have spruced up their efforts - big time! The old-fashion event gals and guys who started experiential marketing firms are being overtaken by more creative outfits like buzzer.nl who have taken experiential marketing to a whole new level.
Fortunately for them, they were not alone, but I have noticed they have been using that free advice and have spruced up their efforts - big time! The old-fashion event gals and guys who started experiential marketing firms are being overtaken by more creative outfits like buzzer.nl who have taken experiential marketing to a whole new level.
Published in
Small Business Marketing
Saturday, 17 November 2012 18:03
What's holding you back?
About 18 month's ago, I realized that I had a few unfulfilled dreams. A milestone in age was coming up, albeit a few years away, and all of a sudden I couldn't think of anything other than what I had achieved and what I wanted to achieve, which were becoming two very different things.
What I had achieved was for all to see. I was comfortable with my place in the world. In many people's terms, I had achieved a lot and for me, I didn't really have any major aspirations to achieve more than what I had. Well, at least that was what I kept telling myself.
Then I received an email. It was from a friend in Dubai and they were touching base with me after a few years of no communication. We hadn't talked for no other reason other than the tyranny of distance and the lack of urgency in making contact. He asked "have you done all the things we had talked about that time we sat up until 3am in the morning, talking about our dreams". I thought back. It dawned on me that I had not. Sure it was 3am in the morning and I may have had one or two glasses of red too much, so my "dreams" were probably more outlandish than what I really wanted to do in life, but the answer still was the same. No I hadn't. And there was a few things that I said that night that I wouldn't mind crossing off my checklist.
What I had achieved was for all to see. I was comfortable with my place in the world. In many people's terms, I had achieved a lot and for me, I didn't really have any major aspirations to achieve more than what I had. Well, at least that was what I kept telling myself.
Then I received an email. It was from a friend in Dubai and they were touching base with me after a few years of no communication. We hadn't talked for no other reason other than the tyranny of distance and the lack of urgency in making contact. He asked "have you done all the things we had talked about that time we sat up until 3am in the morning, talking about our dreams". I thought back. It dawned on me that I had not. Sure it was 3am in the morning and I may have had one or two glasses of red too much, so my "dreams" were probably more outlandish than what I really wanted to do in life, but the answer still was the same. No I hadn't. And there was a few things that I said that night that I wouldn't mind crossing off my checklist.
Published in
Small Business Marketing
Thursday, 18 November 2010 19:14
Turning a great idea into profit
Have you just come up with a great idea for a new business?
Do you have a product or service to offer?
Is that product or service marketable?
Do you have a product or service to offer?
Is that product or service marketable?
Published in
Small Business Marketing