Marketing Eye

Tag: originality

Tuesday, 10 February 2015 00:00

5 ways to find your originality

I read an article recently about journalism and the fact it has an originality problem not a plagiarism problem. Author Kelly McBride says, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”

Those who are truly original start the conversation, but are their conversations are left, or is there a way to utliise what has gone before and make it your own?
Published in Marketing