Marketing Eye

Displaying items by tag: Naked Juice

Wednesday, 21 June 2017 16:00

Is Marketing Naked a Good Idea?

You know what they say? “If it tastes good, it’s not good for you”.

Well a PepsiCo brand supposedly taste way too good for its own good! They have just been sued by CSPI, America’s food watchdog, on the basis that their marketing tactics were misleading to the general public.

Published in Marketing