Tag: marketing campaigns - Page 2

No one can deny that a first impression can make a big difference. As highly visual creatures, people judge things based upon what is presented to them. When considering sending a swag box to your customers, don’t underestimate the potential to strategically use the box to shape the recipient's perception of your brand. Packaging is a golden opportunity that can’t be neglected if you want to impress your audience, which is especially important when your organization is solely based online and doesn’t have many touchpoints that can influence the customer’s buying journey.

It's a new year, and many marketers are seeking to take their careers in marketing to the next level. Marketing Eye Atlanta has an incredible opportunity for a marketing communications professional to work across multiple clients and industries, while at the same time developing their skills in marketing consulting. Working closely with the Atlanta-based team, this role is diverse, content-driven and will help the successful candidate with developing skills in digital marketing and technology platforms associated with marketing performance.

Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region. Marketing Eye had the privilege of working closely with Geelong Grammar to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of our services conducted by our marketing consulting firm in Melbourne, we undertook a range of activities to drive registrations and enrollment for courses on positive psychology. This campaign had a high return on investment yielding a higher result in enrollments than campaigns conducted by the third-party educators. Part of the campaign was direct marketing activities, marketing strategy, ongoing marketing consulting, advertising, brochure design, public relations activities and digital marketing campaigns. 

Henry Ford once said, “A man who stops advertising to save money is the man who stops his clock to save time.” More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can achieve benefits, such as brand awareness and increased sales, for the company.

As the end of the year is rapidly approaching, businesses are scrambling to finalize their budgets, projects, and overall 2016 business goals.

Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing strategy for the upcoming year. Hit the ground running in 2017 with a strategic marketing plan designed to guide your company to the next level.