Over the years I have worked with literally hundreds of marketing people and I am never surprised by who goes on to become a marketing superstar and those who never make the mark.

Wanting to be successful and actually putting the hard yards in to achieve your dreams are two different things.

I read "10 Reasons Why You Will Never Be Successful" recently as published on www.addictedtosuccess.com and it really resonated with me. What makes one person climb the corporate ladder and not another, depends on how much that person really wants to make it.

I took the liberty of doing my Top 5 Reasons:

1.  Not willing to do the hard yards: People want everything yesterday and are no longer prepared to work hard for it and make sure that they have ticked all the boxes to get to where they want to go. Instead they believe "their own bullshit" and think they have already made it and are good enough - yet the proof is in the pudding that they are perhaps a bit short of where they would like to go.
Oct 02, 2013

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