Marketing Eye

Tag: client fairness

Monday, 02 February 2015 00:00

The secret to keeping your clients loyal

Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

This quote came across my desk recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational and business magazines together.
Published in Marketing