Tag: automation - Page 2
Friday, 28 July 2017 15:57
Less Manual, More Automation
Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
Published in Marketing
Friday, 25 October 2013 09:16
Marketing Automation - Why small businesses need to get onboard
Marketing automation has the fastest growth of any CRM-related segment in the last five (5) years and there is a reason why. Senior management have been desperate for years to have a clear picture of sales pipeline performance, which until marketing and sales automation came along, was unheard of - in a real sense. There were many inferior solutions in the market, but none that really hit the nail on the head quite like marketing automation.
Interestingly, after speaking with a number of marketing automation vendors in the past few weeks, it has become apparent that there is one clear contender for the top marketing automation spot - and that is Marketo.
Published in Small Business Marketing