Webinars are an incredible opportunity to drive lead generation and audience engagement, but if you want them to be effective, you need to do them right. Webinars are the perfect place to engage and educate prospects on an issue in your industry and how your company’s solution fills a need. In some cases, a webinar is the first interaction with your prospects, giving you the invaluable opportunity to build a relationship with the prospect. Before that can happen, you need your prospects to attend your webinar. Generating traction and interest in your webinar takes time and effort. While registration numbers are an essential factor leading up to your webinar, attendance is the number that is most important for your organization. Below, we have several ways to improve attendance and audience engagement for your webinar.