Marketing Eye

Tag: Athlete

Wednesday, 15 October 2014 00:00

CHANEL N°5: The One That I Want

For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.

At 34 years of age, Gisele Bundchen is the richest and highest profile supermodel in the world. She is at the top of her game. Chanel No. 5 is the world's most famous and well recognized perfume. And after watching this television commercial, it is truly "The One That I Want".

Published in Marketing
Wednesday, 20 January 2010 19:35

Time to step up to the mark

Whilst tennis players are getting through their first round, they all know that to keep on making it through to the finals, they need to step up to the mark.
Published in Management