Tag: advertising - Page 22

A day in Milano walking the streets and shopping at some of the world's most famous stores, I came across an advertisement which took me by surprise.

In Europe, there are many historic landmarks. As an Australian, our short history means we don't have the depth of historic value as our European counterparts. Many Australians travel to see these landmarks and learn about their historic value.

In Milan, the most famous landmark is undoubtably the city's gothic cathedral called Duomo which was commissioned by Bishop Antonio da Saluzzo in 1385.

To the side as you can see with this picture is a very big billboard for Mercedes. I was shocked. Not because the billboard said anything particularly alarming, but because it commercializes a major landmark in a way that I feel tourism does not.

What do you think of this billboard for Mercedes? Is this position right?

An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!

A sigh of relief. End of financial year has come and gone yet again. The pressure cooker in the last week, has everyone exhausted, so I can imagine there will be a few people out tonight, enjoying a few beers or wines, celebrating the end of the financial year.

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.

What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.

This advertisement was developed by our creative team at Marketing Eye.

As entrepreneurs, so often we don’t let go - of anything. We control the finances, products, services, sales and marketing. I am sure if there was some research available, it would say that most entrepreneurs of small businesses are control freaks.

I was flicking through a French street magazine and this picture got my attention.

The Parisan Metro is full of advertisements from holiday accomodation to fashion, anti-fur campaigns to tourism destinations. 

 











P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

Whatever happened to boardgames?