Tag: advertising - Page 15

Rom Control specialize in repairing and refurbishing industrial, electronic, and process control equipment. We worked with the team to develop content and create more brand awareness.  

As the outsourced marketing team, Marketing Eye invoked a rebranding strategy that would prove to be integral to increase their branding awareness. The strategy included a redesign of their website and creation of promotional marketing print assets. These assets showcased the work Rom Com has achieved whilst also being informative promotional marketing collateral for the company.

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimization and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.