Tag: advertising - Page 17

“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in my marketing class in high school, and we started a lesson on advertising, and I had wondered that in my head throughout the lesson. That question sparked a fascination in my head and even followed me to college, where I decided to study both of the subjects. I love both topics very much, they have given me insight different aspects of the field that I would not know about if I had chosen to focus on just one, and its that experience that I believe gives me the credentials to attempt to explain not only the differences in the topics but also how they complement each other.

Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. If marketers are to effectively construct a strategy, campaign, or any other type of related activity, they first need an understanding of who their audience is. There are many ways, especially in today's age of technological advancement, that people can get these insights without really knowing too much about the thought process of the brain itself. Sure, it is smart to make marketing decisions based upon quantifiable reasons, but they are also other substantial factors that can and in my opinion, should be taken into consideration during this process. Furthermore, along with those technological advances, there have been advances in the medical field as well that play a massive part in the decision making of marketing plans.

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.

Located in Atlanta, Georgia, Industrial Maintenance Group is a full service manufacturing and field services company providing millwrights, certified welders, industrial electricians, metal fabrication, machinery and equipment repair, recycling equipment, line boring, and plant maintenance services to multiple industrial sectors. Marketing Eye helped to provide Industrial Maintenance Group with an updated branding suite and also new collateral to match their new branding.

 

Boiler Solutions is the leading provider of industrial grade boiler design, installation, repair and maintenance services in Georgia. With over 120 years of combined experience, Boiler Solutions’ team of technicians is qualified to work on virtually any boiler system. From designing and planning new boiler installations to repairing current boilers, Boiler Solutions is the most efficient, trustworthy and dependable commercial boiler service in the business. Marketing Eye worked with Boiler Solutions to create a very modern brand rehaul including branding, collateral, and website that gives Boiler the industry leading feel to match it's expertise and excellent customer service.