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Element IP is a premier boutique intellectual property law firm. Created specifically to service the needs of users of the US patent system, Element IP combines extensive experience in patent procurement, counselling, licensing, post-grant proceedings, and litigation with innovative technology and staffing solutions to provide clients with high-quality work product in a cost-effective and efficient manner.

Element IP engaged with Marketing Eye’s services to develop a branding position. Located in Virginia, Element IP provides clients with the legal proceedings behind intellectual property law. The outsourced marketing efforts undertaken have been the creation of a logo and website which have cultivated engagement and awareness. 

Quest Sanctuary Lakes is a nonprofit, aged care organization based in Victoria, Australia. They provide care for older and aging people with a state of the art facility and fully-trained staff to meet the needs of their clients. In order to reach generate leads and grow the business, Quest Sanctuary Lakes hired Marketing Eye as an outsourced marketing agency to build and design a marketing strategy to accomplish their business goals 

Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment-style hotel rooms located only 20 mins from the CBD.

Baptist Community Services is a leading not-for-profit aged care organisation that has been serving the elderly and individuals living with disadvantages for over 75 years. Focusing on supporting strong and caring communities that concentrate on improving personal wellbeing and quality of life. Marketing Eye worked with Baptist Community Services to enhance their brand image and awareness by creating printed copy, posters, and pamphlets to educate their audience about social issues within the local community and support local community activities. Marketing Eye also established an enhanced and easily utilized website to promote simplified user experience.

Heritage Care Group is a Victorian-based state of the art aged care provider, with homes located in both Sydney and Melbourne. As part of the outsourced marketing strategy delivered by Marketing Eye, the focus was branding, lead generation, website design, social media, SEO, and brand awareness. These focal points were executed with billboard promotion, business cards and the design of a website, logo and uniform which was stamped on all documents, email signatures and flyers. Marketing Eye created marketing collateral pieces like brochures and flyers while optimizing an online content marketing strategy.

Based in central Queensland, Jarrett Builders specializes in civil, light commercial and residential construction and renovation. Their vast portfolio boasts a range of civil and complex projects, inclusive of mining sites. As the outsourced marketing department, Marketing Eye coordinated and implemented a marketing strategy that involved new asset creation of marketing collateral pieces like brochures and a website redesign. Further marketing efforts have included continual marketing support, engagement on social media, and content creation for their social media channels.

Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With expertise in carpentry and joinery, they offer all-around building services, from conception and design to completion of the build. Kaleidoscope needed a comprehensive marketing campaign to drive customer engagement and increase brand awareness. Marketing Eye was hired to operate as their outsourced marketing department. 

The core strategy implemented by Marketing Eye was to rebrand their image which would appear on new marketing assets. Marketing Eye designed a logo, t-shirt and car banner whilst conjunctively promoting their rebrand on social media platforms such as LinkedIn.

Based in Carrara, Gold Coast and Campbellfield, Melbourne. Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online social media presence.

After consulting with Bathtime Bathrooms, Marketing Eye designed a marketing strategy that suited their business. Firstly, a user-friendly website enabling clients to gain quotes, book design consults and showcase previous completed work by the company was designed and implemented. Secondly, with continuous support and creation of assets through company brochures, business cards, website design and social media management to ensure that appropriate leads were generated to meet both our client and their client’s needs.

KB Building Group service a niche market of controlled environment solutions, specializing in cold storage facility manufacturing.  Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business cards and EDM. The website was restructured with sleek imagery and the new rebranding.

Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat.  In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online. The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

One of Australia’s largest privately-owned international freight forwarding companies Visa Global Logistics, their primary focus is on fully integrated solutions along the entire supply chain. As the outsourced marketing department, a strategy was executed by Marketing Eye, focusing on design strategy. This was implemented with marketing assets such as business cards, brochures and application forms, allowing client engagement and brand awareness.

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand needed a new approach to increase those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.

As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

Hoverscape is Australia's premier drone data provider, utilizing drone technology to capture the highest quality data. Hoverscape captures imagery of their client's assets through the latest drone technology to conduct thorough and robust inspections. With the needs of its customers at the heart of what Hoverscape does,  Hoverscape needed a brand overhaul that would reflect the professionalism and innovation that it brings to the table. Marketing Eye came alongside Hoverscape and conducted a thorough audit of their marketing efforts and branding, providing a customized strategy to address the challenges and pain points that Hoverscape was facing. The creative team at Marketing Eye developed a fresh and intuitive website, along with a complete redesign of Hoverscape's brand identity, including new business cards, a brochure, and a sales deck that completely redefines the brand image of Hoverscape. With a fresh coat of paint and a new website, Hoverscape is equipped with the tools and resources it needs to increase brand awareness and generate revenue. 

A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure precisely what’s working and what’s not working in your marketing efforts. If a marketing strategy is a map for your business, your KPIs are the pins in your map. There are numerous key performance indicators to consider when building a marketing strategy, and you will need to decide what works best for you. Below, we have four KPIs you should consider when making your marketing strategy.

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.