Marketing Eye Branding Portfolio

Marketing Eye Branding Portfolio

IT and Biotechnology

IT and Biotechnology (41)

Charter Global - IT | Software

Case Study: Charter Global Channel Partnership

Client: Charter Global

Company Profile: Charter Global is a renowned IT services and consulting firm that excels in providing innovative solutions to Fortune 1000 industry leaders. With a solid customer base and a track record of over 100 successful project implementations, Charter Global sought to amplify its brand presence, optimize its digital assets, and generate qualified leads to fuel its continued growth.

Challenge: Despite its established position in the industry, Charter Global faced challenges in terms of brand recognition, website performance, search engine visibility, and effective lead generation. The company recognized the need to revamp its branding efforts, optimize its website for better user experience, improve search engine rankings, and implement targeted email marketing campaigns to engage and convert potential clients.

Solution: To tackle these challenges, Charter Global partnered with Marketing Eye to develop a holistic marketing strategy encompassing branding, website enhancement, SEO optimization, and email marketing.

Charter Global EDM

Branding Enhancement: Marketing Eye conducted an in-depth analysis of Charter Global's brand identity and market positioning. Through collaborative workshops and market research, a refined brand strategy was crafted, aligning the company's core values, unique selling propositions, and target audience. Marketing Eye designed a new logo, refreshed visual elements, and developed comprehensive brand guidelines to ensure consistency across all marketing channels.

Website Development and User Experience Optimization: Recognizing the importance of an impactful online presence, Marketing Eye built a modern, user-centric website for Charter Global. The new website showcased the company's expertise, solutions, and success stories. A user-friendly interface, intuitive navigation, and responsive design were implemented to enhance the overall user experience, ensuring visitors could easily find relevant information and engage with Charter Global's offerings.

SEO Optimization: Marketing Eye conducted extensive keyword research to identify the most relevant and high-performing keywords in Charter Global's industry. With this data, they optimized the website's content, meta tags, and URLs, ensuring improved search engine visibility. Additionally, Marketing Eye implemented a strategic backlinking campaign and focused on local SEO to drive targeted traffic to Charter Global's website.

Email Marketing and Lead Generation Campaigns: To nurture leads and increase conversion rates, Marketing Eye developed targeted email marketing campaigns for Charter Global. A segmented approach was adopted to deliver personalized content and engage prospects at various stages of the buyer's journey. Compelling email templates, captivating copy, and strong calls-to-action were utilized to maximize open rates, click-through rates, and ultimately generate qualified leads.

Charter Global Flyer

Charter Global Website 1

Results and Conclusion: Through the collaboration with Marketing Eye, Charter Global achieved significant improvements across multiple marketing fronts. The refined branding efforts resulted in increased brand recognition and a cohesive brand identity. The new website garnered positive feedback, improved user experience, and increased conversion rates. SEO optimizations led to higher search engine rankings, driving organic traffic to Charter Global's website. Lastly, the targeted email marketing campaigns proved successful in generating qualified leads and fostering meaningful client relationships.

By leveraging Marketing Eye's expertise in branding, website development, SEO, and email marketing, Charter Global was able to strengthen its market position, establish a strong online presence, and achieve tangible business results.



Mash Technology - Technology | Software

Case Study: Transformation The Mash Technology Brand

Client: The Mash Technology Group

Challenge: The Mash Technology Group, an end-to-end Oracle Partner, faced the challenge of reinvigorating its branding and online presence. The company was known for its exceptional Oracle solutions but needed a fresh look, a new website, and updated collateral materials to reflect its evolving services and emphasize its long-term client relationships.

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  1. Branding Overhaul: Marketing Eye embarked on a comprehensive rebranding strategy. They conducted a series of workshops with the client's team to understand the core values and strengths that set The Mash Technology Group apart in the Oracle solutions space. This process helped in crafting a new brand identity that emphasized expertise, trust, and personalized service.
  2. Website Redesign: To showcase The Mash Technology Group's expertise, Marketing Eye designed and developed a user-friendly, responsive website. The site featured an intuitive navigation structure, highlighting the company's services, client success stories, and its pure Oracle Partner status. The new website was not only visually appealing but also optimized for search engines (SEO) to enhance its online visibility.
  3. Collateral Development: Marketing Eye produced a range of marketing collateral, including brochures, case studies, and whitepapers, which showcased The Mash Technology Group's deep Oracle expertise. These materials were designed to be informative and visually engaging, effectively communicating the value proposition to potential clients.
  4. Content Strategy: The agency worked closely with The Mash Technology Group's team to develop an ongoing content strategy. Regular blog posts, industry insights, and thought leadership articles were created to position the client as an authority in the Oracle solutions arena. This approach aimed to foster trust and credibility among the target audience.
  5. Social Media Integration: Marketing Eye integrated the client's social media platforms with the new branding and website. Consistent brand messaging was applied across all social channels to maintain a cohesive online presence and engage with the Oracle community.

Mash Business Cards

Mash Case Study

Mash PPT

Mash Website

Outcome: The rebranding and online transformation efforts by Marketing Eye had a significant impact on The Mash Technology Group's business:

  • Enhanced Brand Visibility: The new branding, website, and marketing collateral improved the company's online presence, leading to increased website traffic and engagement.
  • Increased Credibility: The content strategy and thought leadership efforts positioned The Mash Technology Group as a trusted source for Oracle solutions, fostering deeper client relationships.
  • Higher Conversion Rates: The new website's user-friendly design and informative content led to an increase in lead generation and conversions.
  • Positive Feedback: Clients and partners appreciated the updated branding, which demonstrated a commitment to providing high-quality Oracle solutions.
The collaboration between Marketing Eye and The Mash Technology Group resulted in a comprehensive transformation that not only showcased the client's Oracle expertise but also helped in creating stronger, long-lasting client relationships in the ever-evolving Oracle solutions landscape.

Metnology - Technology | Software

Metnology is an IT consulting firm with a focus on customer experience and support. Metnology empowers businesses technical teams and outfit them with the tools they need to succeed. Some of the many services that Metnology offers are java-based frameworks, open-source technologies , cloud-based development, end-to-end integration, networks and systems security and database and warehouse technology. Metnology partnered with Marketing Eye to create a new brand suite and image that would stand apart from the crowd and also help them leverage their new brand to increase lead generation.

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Metnology Capabilities

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Metnology Website

ViewDS - Technology | Software

ViewDS Identity Solutions’ suite of innovative Identity and Access Management software products was conceived, designed and developed at the Telstra Research Laboratories in Melbourne, Australia. The company specializes in highly intelligent search directories, access and authorization management solutions and synchronization tools to enhance the existing product offerings for both value-added resellers and systems integrators.

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ECM - Technology | Consulting

ECM was founded by industry subject matter experts in technology development, consulting, document management, commercial print, promotional marketing and supply chain solutions. The company enables individuals to work on what they do best, selling their goods or services while ECM manages the functions needed to deliver best in class resources in a timely and cost effective manner.


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CURA™ Forecasting

CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives. CURA™ Forecasting partnered with Marketing Eye create completely new brand including logo and supporting marketing collateral. CURA™ Forecasting's brand properly reflects the cutting-edge and purposely built technology that will bring project management into the future.

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CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order to teach STEM classes and research robotics concepts using corobot. Marketing Eye worked with Corobot to develop new branding and packaging for their product. There were also social media campaigns and press release campaigns developed to further promote the release of Corobots new product.

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Boulder Video

Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers.  Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.

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Aunigma Network Solutions Corp., a growing IT company headquartered in Atlanta, Georgia USA, was founded by veteran wireless communication entrepreneurs to address these challenges for new generation Internet Protocol (IP) connections. Auniga provides IT protection, privacy and performance at a level previously thought unattainable. Marketing working with Aunigma to do a complete brand refresh and update of website content to improve overall lead generation efforts.

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