Construction and Building Supplies

Construction and Building Supplies (28)

Smarter Kitchens Smarter Bathrooms - Home Renovation

Written by Mellissah Smith
marketing , marketing consulting , branding , Collateral , home renovation , lead generation , email marketing , content marketing
Published in Construction and Building Supplies
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Smarter Bathrooms is regarded as the leading bathroom renovator in Melbourne. With over 1500 completed projects and more than fifteen years’ experience specializing in bathrooms, we have the proven expertise to deliver a quality renovation.

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08 Feb

Alfex CNC Australia - Construction | Building Supplies

Written by Mellissah Smith
marketing , marketing consulting , Construction , construction marketing , branding , Collateral , Website , lead generation , building supplies
Published in Construction and Building Supplies
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Alfex CNC Australia is proud to be Australia’s favourite machine tool supplier with a proven track record of industry leading support and service. Alfex offers a range of solutions from low cost options for the display, trophies and awards, signage and general engraving industries to high volume and high precision 3D engraving solutions for metal-based applications.

Alfex CNC 1

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07 Feb

Scan-Rent - Building Services | Building Structures

Written by Mellissah Smith
marketing , marketing consulting , Collateral , design , branding , Construction , building services , building supplies , technology
Published in Construction and Building Supplies
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Scan-Rent Australia Pty Ltd was established to provide technical solutions and support for businesses across Australia. They pride themselves on their sales services, support, technical management and professional working team. Scan-Rent sells and rents man and material hoists, mast climbing work platforms and crane climbers, together with complete back-up support service.

Scanrent 1

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07 Feb

Standard Access | Building Services

Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions.

Marketing Eye was able to provide outsourced marketing services to Standard Access Australia by conducting a branding workshop and designing a SEO-optimised website for the business, along with the creation of signage, brochures and other marketing collateral.

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22 Dec

Danterr - Building Supplies

Danterr is a national concrete and construction products supply company, providing products that are meeting Australia infrastructure and public work's needs. Their sphere of influence includes public transport initiatives, major road upgrades, transport tunnels, sporting venues, wind farms, bridges, and rail lines. Danterr researches and investigates the nature and requirements of each individual project, working with reliable local and overseas suppliers to ensure the client's needs are filled. Danterr needed a marketing strategy to build out and execute their marketing initiatives to support their efforts for green technology and sustainability in Australia. Marketing Eye came alongside Danterr to serve as their outsourced marketing department to develop and implement a marketing strategy and graphic design services, including a total rebranding with fresh marketing collateral.

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supplies, sources and distributes to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letterheads, business cards, brochures and new website design. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.

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17 Aug

Ultima Building Group - Building and Construction

Ultima Building Group is a luxury building and construction company based in the Sydney Metro area specializing in new home builds, renovations, and extensions. The husband and wife duo behind the group has 18 years of experience and focuses on all parts of a build, from council plans to interior design. Ultima Building Group needed a comprehensive marketing strategy and graphic design services to help generate leads and grow their business.

As part of the outsourced marketing efforts by Marketing Eye, a redesign of the functionality and enhancing search engine optimisation of their website were launched. There has also been a start-up and development of their social media channels including lead generation campaigns on LinkedIn as well as several EDM campaigns. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph, Western Weekender and Bloomberg.

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Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

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17 Aug

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia.

With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website.

Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding

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12 Aug

Steel Supplies - Steel Distributer and Manufacturer

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.

Steelsupplies

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12 Aug

MVO - Building Services

MVO Services is the leading commercial catering, refrigeration, electrical and air-conditioning business servicing the Wide Bay, Queensland area. Widely skilled, they can provide upgrades and supply and install anything from equipment to cold rooms.

MVO Services discovered Marketing Eye’s team of leading logo designers from a past client referral. Marketing Eye completed a modern, geometric logo design, along with brand style guidelines for future design work. The rebranding design implemented by Marketing Eye ensure that MVO Services’ new branding is timeless and relevant.

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11 Aug

AllFlo - Building and Construction Services

AllFlo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. AllFlo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.

ALLFLO