Content Marketing in the Time of Coronavirus
The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.
Why Content Marketing is So Important Right Now
Content marketing is more important than ever because it allows your business to maintain contact with your customers and increase your pipeline generation while things are slow. Your audience isn’t going anywhere – in fact, you are in a better position than ever to create brand engagement while everyone is self-isolating. There is no better time to create content that speaks directly to your audience. Take a positive stance on the state of the world and continue to build your brand awareness. Eventually, everything is going to go back to the way things were. Before that happens, position your company as the solution that’s going to help your customers rebuild their businesses once the economy picks back up. You can engage with your audience with content pieces like:
- Social media
- Email campaigns
If your company had to cancel events, try to spin that into a virtual hangout for all of the attendees. While an in-person event can’t be replicated, you can simplify that information from your event and host a webinar that your audience can register for. Digital events give content marketers a bigger opportunity to be storytellers on a larger scale while providing customers with content that they want to engage with. More than anything, your customers need to know that you are still available and interested in their business for the rest of 2020 – no matter what comes along.
How Marketing Eye Can Help
If your company isn’t equipped to build out a marketing strategy, there’s no reason to worry. Marketing Eye is the ideal partner for small to medium-sized businesses that want to stay in contact with their customers while everyone is self-isolating. We can come alongside your business and help you overcome the obstacles that you might be facing at this time. Our team will work with you to create a comprehensive and effective content marketing strategy to roll out to your audience based on your preferred cadence. During this economic downtime, we will build your company’s marketing strategy to be better prepared than the rest of your competition for the economy to turn around. Every business needs a “marketing eye”, but not every business has one. Contact us today to learn how we can help you plan your next steps.