Marketing Eye

Tag: win

There is one thing we all know for sure about business as we go into the future:

The way your business wins in the future is very different than the way it has won in the past

Just when we think we have got it 'sorted out' something else comes along and again, small businesses fall behind the eight ball.

If I look back on the past 20 years or so, business has changed dramatically. 

  • Globalization is changing the way we work, play and learn
  • Technology affects every element of our lives and being
  • Employees have become the single most important part of any business
  • A person can no longer just blunder into business and expect to survive
  • Old business models and paradigms have changed and will continue to do so
  • Connecting with customers doesn't come just by word of mouth, a strong sales team or advertising in the local newspaper
  • People have changed.

There are so many things that have and are shaping our world and with that businesses are now required to make changes that not only impact their businesses but also the way their employees, community and stakeholders view them.

Tiger Woods may be trailing the leaders at the Augusta Masters, but in the last hour he is showing his competitive nature and sheer determination to win.
Published in Mellissah Smith