Marketing Eye

Displaying items by tag: Tiger Woods

Monday, 01 March 2010 01:02

Gatorade Dumps Tiger

The ‘apology’ media conference by Tiger Woods was a disgrace. He was ill-advised and read from a script that was obviously written by a PR.
Published in Management
Saturday, 10 April 2010 01:08

Tiger out of the woods

Congratulations to Tiger Woods for getting out there and playing great golf.
Tiger Woods may be trailing the leaders at the Augusta Masters, but in the last hour he is showing his competitive nature and sheer determination to win.
Published in Mellissah Smith
Monday, 19 April 2010 00:47

Norman and Tiger on par

The elite athlete syndrome whereby if you are rich and successful enough – you can have anybody.
Tuesday, 14 September 2010 01:42

Blogs, who really cares?

I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.

Published in Mellissah Smith
Friday, 19 February 2010 22:32

I am a Tiger… No, I am a mouse!

http://www.youtube.com/watch?v=q349YczkqFk

Once again, you would have to be under a rock not to have heard the latest on Tiger Woods.

All I can say is … oh, dear.

Friday, 19 February 2010 22:29

The Tiger Script – You Be The Judge

Good morning, and thank you for joining me. Many of you in this room are my friends. Many of you in this room know me. Many of you have cheered for me or you’ve worked with me or you’ve supported me.

Published in Mellissah Smith
Monday, 14 December 2009 21:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.