Marketing Eye

Tag: startups

Sunday, 22 January 2017 17:39

The top employee perks outweigh salary

Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.

What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.

Start-ups and small businesses
Published in Culture
So you’ve founded a startup. You’ve been putting in the 80 hour weeks, working every moment you’re awake, sleeping in the office sometimes. And it seems like it’s paying off! Numbers are going up, and you’re getting some media buzz. But then—everything stops. Traffic drops off, registrations are down. You’re still trying to secure that next round of funding, and a drop in numbers right now could be fatal. It’s now or never. 

Okay, you can breath now. That was just a thought exercise. But it’s an important topic, and one any founder or aspiring founder should have a plan for. Just how do you kickstart your startup’s growth to get you to that next round? We’ve assembled five tools to help you get your startup off life support and into major growth mode. Read on. 
Published in Marketing
Start-ups by their very nature are exactly that; just a start. The journey to building a successful business is often equal parts energizing and anxiety-inducing. The creator of Little Sale Birdy Laszlo Szabo shares his experience of operating a successful start-up and reveals the hard truths that he learned in his first year (that they won’t teach you at marketing or business school).