Tag: sex
Tuesday, 24 March 2015 00:00
Does sex still sell?
In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares?
The answer is yes, but with a major caveat: make it appropriate and relevant to the audience.
The answer is yes, but with a major caveat: make it appropriate and relevant to the audience.
Published in
Marketing
Wednesday, 07 March 2012 16:18
Does sex sell?
We are all sexual beings. True.
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
Published in
Small Business Marketing