Tag: positive psychology

Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region. Marketing Eye had the privilege of working closely with Geelong Grammar to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of our services conducted by our marketing consulting firm in Melbourne, we undertook a range of activities to drive registrations and enrollment for courses on positive psychology. This campaign had a high return on investment yielding a higher result in enrollments than campaigns conducted by the third-party educators. Part of the campaign was direct marketing activities, marketing strategy, ongoing marketing consulting, advertising, brochure design, public relations activities and digital marketing campaigns. 

In life it is so easy to get stressed about what is happening right in front of us. The baby needs a sitter, the dog needs to go to the vet, your mom needs to be picked up from the airport etc. When you are stressed out, what kind of words are you using in your mind? Are they positive words or negative words?

Worked across the personal development (PD) space on a range of different industry magazines as I have for some years, I will admit to being a little bit cynical about the hype created by some of its spruikers.

I have a particularly harsh view of the ‘earn a million-dollars-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the PD space I am inclined to listen to them.

Give me all the money in the world and I would return it, stupidly some may say, for a life filled with happiness and health.

I make that gesture in the belief that if you hold the gifts of health and happiness close to your heart, the money will follow.