Tag: Maria Sharapova
Monday, 18 January 2010 19:43
The little blue box – when marketing is a gamble
Aaaahhh! The little blue box. Every girls dream. Tiffany’s has created a brand that has thousands of people paying a fortune for a stainless steel keyring with its logo on it, just to get the little blue box and any item that is remotely affordable with a Tiffany’s stamp on it.
Published in
Marketing