Marketing Eye

Tag: launch

Thursday, 06 May 2010 23:57

Essjai launches new range of jewellery

sofie-essjai-300x200Last night I attended the launch of Essjai’s new range of jewellery. Over 100 people attended an exclusive launch in Malvern, Victoria, which included a fashion parade and well-known journalist, Martine Griffiths from Channell 10 giving a keynote speech about her travels as a journalist. 

Women are embracing the ‘party plan’ jewellery industry, whereby they can view stunning pieces in the comforts of a home with friends over a cup of coffee or a glass of champagne.
Published in Marketing