Tag: future of search

For nearly two decades, Google has been synonymous with search. It became the verb, the default entry point to the internet, and the kingmaker of digital advertising. With over 90 percent global search share, Google’s dominance has felt untouchable. But markets shift. Today, the rise of AI-first browsing tools like Dia Browser raises an uncomfortable question for Google: can its monopoly be challenged?

Experts are split. Some say Google is too entrenched to be dethroned. Others argue that if the browser itself become