Marketing, as we know it, is changing at an unprecedented pace. With the rise of technology, the influence of social media, and the shifting sands of culture, the landscape of marketing is undergoing a profound transformation. As we step into a new era, it's crucial to consider the perspective of Generation Z, the demographic cohort born between the mid-1990s and the early 2010s. Gen Z is the first generation to grow up entirely in the digital age, and they bring a unique viewpoint to the evolving marketing landscape.