Tag: Digital marketing strategy

Short-form video has moved from a niche tactic to a primary way people consume information. Audiences scroll fast, make instant judgments and ignore messages that feel generic. Brands that understand how to use short clips with intention can earn attention in a crowded feed. Those that rely only on long articles or static images risk losing relevance. This shift affects global enterprises, local retailers and not-for-profits that compete for the same limited attention window.