Marketing Eye

Tag: create

curator blog
Content is king. In the magazine world,  which is vastly different to that of marketing, content drives advertising, audience and sales. Come to think of it, perhaps there isn’t much difference between the two.


What makes a magazine successful is a good mix of editorial and feature articles written from within the editorial department and outsourced articles written by experts within particular fields. As a business editor, I would ask contributors to supply specific topics on property, investments, risk management and marketing. In-house editorial combined with carefully curated content, creates a magazine that encompasses the most important aspects of readability: information and entertainment.
Published in Marketing