Marketing Eye

Tag: colour

Tuesday, 21 February 2012 18:53

What is the better design?

As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.

Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.